How do you build a strong brand? That is a question we receive a lot at Anceaux Marketing. A campaign that boosts your sales for a little while is nice, but actually we want a continuous flow of (new) customers, new business and sales growth.
Brand-driven organizations have been proven more successful than organization which are not brand-driven. Just having a mission alone garantees more success. Internally and externally. Most often it is the big organizations who work brand-driven, like Heineken. We want to make this accessible for everybody. By building a brand promise with Anceaux Marketing, you build a foundation for years and you will grow faster. By the way, our brand promise model works for an organization, department, a (new) product or even a person.
The model is inspired by Simon Sinek – public speaker with his own method about why some businesses are more succesful than other businesses – why, what, how. We added another circle, the ‘who’.