Setting up a campaign strategy for Direct Wonen
Direct Wonen is an online rental platform that links tenants and landlords. At the start of this year, a new business concept was launched in the form of a ‘freemium’ model, which truly helps tenants in their search for a new rental home. This is unique when compared to other rental platforms, such as Pararius.
Assignment
Anceaux Marketing helped translate the business concept and positioning of all communication on the platform, via e-mail and social media, ensuring that it is not an empty promise, and enabling the positioning everywhere.
Approach
- Social media strategy
- Campaign strategy
- Customer journey
- Writing texts
- Personal appearance
Result
- Translation of the business concept
- Making positioning evident in all communications
- Keeping the promise.
“Natalie helped us bridge the gap between the brand and communication in practice. She got up to speed quickly and was able to achieve a good result, with the team. Her effort resulted in the foundation on which we can now continue building.” – Ted den Bieman, Director, Direct Wonen.
