Putting a chain of stores on the retail map – Jouw Marktkraam

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Jouw Marktkraam is a retail chain with more than 30 stores in the Netherlands. The retail concept is somewhat unusual. Each store has its own product range, because Jouw Marktkraam is a distribution channel for what you want to sell. Rent a section and sell your vintage, homemade or brand-new things!

Assignment

We helped by clarifying the brand promise and expressing the promise using all external channels, with the objective of increasing name awareness and building a strong brand.

Approach

  • Defining the brand promise for Jouw Marktkraam
  • Translating the brand promise into the internal franchise policy
  • Restyling the website in line with the brand promise, both text and images
  • Restyling the newsletter in line with the brand promise, both text and images
  • Restyling the flyers in line with the brand promise, both text and images
  • Drafting a national campaign with objectives
  • Helping develop the concept strategy, aligning it even better to its target group
  • Defining a social media strategy
  • Creating a content strategy and content calendar for all channels
  • Deploying always-on marketing based on the strategies created for all channels
  • Creating a tradeshow plan for the Libelle Zomerweek and rollout

Result

  • Clear brand strategy
  • Brand strategy clear
  • Tighter internal policy
  • New website
  • New newsletter
  • Professionalism and consistent messaging using all channels
  • Audience growth
  • Implementation of the knowledge within the organisation