Kinderopvang Haarlem offers affordable childcare at 36 locations in Haarlem, where children grow through playing.
Together with Kinderopvang Haarlem, we were able to create a brand promise and develop a clear picture of their mission and distinctive capabilities are. Why should you as a parent (to-be) select this child care centre and not one of the competitors?
- Brainstorm sessions using the brand promise model we developed ourselves – see below.
- Processing the brainstorm session into a document
- Presentation of the brand promise
- An authentic and persistent mission: accompany the children every day in their journey to discover the best version of themselves.
- Strong brand promise
- Solid foundation for Kinderopvang Haarlem by means of filling in the other circles
- Clear brand strategy that will help them tell their story
- All members of the management team march in the same direction.
“It is our mission to accompany the children every day in their journey to discover the best version of themselves. The brand promise is such a beautiful piece for everything we do.” – Maureen Posthumus, director of Kinderopvang Haarlem. Recently Kinderopvang Haarlem posted this super nice video where they make their values clear: adventure, fun, learning and personal.
We were also charged with the task of the next step: thinking up a new name by means of brainstorming. Here, too, we were successful. And we’re glad to have Kinderopvang Haarlem reveal that new name themselves!