Employer Branding and acquiring leads for NAM

NAM is a joint venture between Shell Nederland BV and ExxonMobil Holding Company Holland LLC. Shell is responsible for all of the recruitment at NAM.

Assignment
We faced the challenge of meeting huge targets, primarily looking for technical professionals for recruitment at NAM. There were too many of them to do a national campaign, so it became a European campaign with Shell’s look and feel, even though NAM has its own corporate identity. This is because Shell enjoys far greater international recognition than NAM. This was a huge campaign that we worked on for 18 months.

Approach
• Employer Branding in the form of advertising, bannering, video content etc.
• Targeted actions to appeal specifically to the target group and to impact them with a message.
• Organising the NAM ‘ High-tech & Innovation Event
• Webinars
• Working with agencies for European channels
• Deployment of social media (training sessions)
• Creating and distributing communication messages

Result
• The targets were achieved
• Raised the status as an international employer

“Because of Natalie’s efforts, more of the right engineers saw my job openings and campaigns. In addition, Natalie organised a great event, getting local and international technical professionals interested in a career at NAM: NAM High-Tech Event 2014.” – Jos Boosma, Recruitment Specialist @ NAM.